This Sunday, MTV will host the annual Video Music Awards, this time in Vegas. But after several years of declining ratings for the show -- plus low numbers of online use compared to Yahoo! (seriously) and MySpace -- some people are questioning whether the VMAs can get their groove back.
Xtina, at last year's award show.
An article yesterday looked at MTV landscape, and talked about how the VMAs on Sunday are designed to help rev up their rep again. One industry vet was quoted as saying
“They were the innovators, and now they’re kind of a step behind."
The plans for this year's VMAs, though, would suggest that the network's quickly striving to get back on track with new trick in the bag. Different versions of the show, for example, will air in the days and weeks following the original, and in one case will include un-aired snippets of show that mtv.com visitors can select and vote on. Other new elements include new Web site features like a virtual world of the hotel where the awards take place.
So would any of these new features get you to watch? Would you have watched anyway, if just to see Britney's opening act and Justin's probable dancing? (I sure would have.)
In the end, one music exec said, "There’s still something to putting a face to the music, and that’s what MTV can do for you."
But what do you think? Holla….. *the dj*
